If $a, b$ and $c$ are distinct, non-zero reals that satisfy $a + b + c =0$ , what is the maximum of
$\left(\frac {a}{b-c} + \frac {b}{c-a} + \frac {c}{a-b} \right)\left( \frac {b-c}{a} + \frac {c-a}{b} + \frac {a-b}{c}\right)?$

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